New Web Site Near Arrival

Posted by jim on October 14, 2008 under eCommerce | Be the First to Comment

Our new web site is just a few days away from launch – cutting it a little close for the Christmas rush. But, as my father always says, “That’s small business.” We chose an open source product this time around called Magento.

Currently, our site is on an X-Cart platform.  I guess I would describe X-Cart as a good A to B product for us.  It gave us something that looked pretty good and functioned pretty well.  When we started the toy business a couple of years ago, it was a nice fit.  I think words like “pretty” and “nice” describe our experience fairly well.  It was a big step up from the previous shopping cart solution we were using before, Miva Merchant.  Although, in their individual defenses, I think X-Cart and Miva have improved beyond what we ever utilized them for.

In any event, the open source model was a much better fit for us this time around.  We needed a platform that was flexible enough for us to change the entire giletoys.com shopping experience.  As we set our sights on much more than a “shopping cart”, completely adapting our focus from checkout to engagement and participation – we hope that Magento will be the tool to utilize.