Posted by Justin Cresswell on October 15, 2008 under Consumer Experience | 
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hello and thank you to all our new followers, including @AdvancedBrain, @yoga_mama, @babyluxe, @JGMurray and MeMaRose (who are AWESOME!)
Posted by Justin Cresswell on under Consumer Experience | Be the First to Comment
@chrissy2e and uber geekess danielle are neck deep in the new site, which we’re building with @magento #deadline and #awesome
Posted by jim on under Consumer Experience | Be the First to Comment
It appears that the American consumer is committed to Giving Green this Christmas. According to Plow & Hearth, at least half of US shoppers are planning to buy at least one eco-friendly gift this season. Two thirds of these shoppers even say they will spend more in order to do so.
One of the items I found at the ASTRA toy fair this year that really fills this need is made by DANO2. Not only is the product eco-friendly, but it is also hospital grade and made in the USA. If that doesn’t cover all ends of the spectrum, I don’t what does. We are featuring the product in our Christmas catalog and it will be on our new web site when it is launched in a couple of days. DANO2′s Circus Teethers are an incredibly responsible, affordable and conscientious choice for your own infant or as a gift for another child.
Posted by jim on October 9, 2008 under Consumer Experience | Be the First to Comment
In the wake of WalMart announcing dramatic price drops in the Toy category, KB announced it would drop prices on 200 toys. CEO Andy Bailen explained, “Clearly, more consumers are looking for affordably priced gifts and that is why we also just took over 200 great toys and lowered their prices to $10 or less.” What a great gesture to the consumer in this time of economic crisis!
Not so fast! Let’s look at some of the items on the list. The Are U Smarter Than a 5th Grader? game. This game came out for last Christmas. Toy sellers have been selling that at below cost all year to get rid of it. MLB action figures – it’s October. My Little Pony – it’s 2008.
Big Box toy stores are using the fear put into consumers by the DJIA dropping faster and faster every day (in the wake of any news, good or bad) to convince them to buy toys they can’t sell anyway.
Don’t fall for it. Purchasing toys that kids don’t want in order to save money is not going to help the consumer. Why not make smarter purchases from independent toys stores? Instead of buying a couple of outdated, useless, sub-$10 toys, why not purchase a product with an online component that is only $14.99 and allows children to play for months and months with other children on the web like VIPs or Groovy Girl RSVPs?
Both presidential candidates have gone on record about the importance of supporting small business and how it helps the economy. What will help the economy faster? Helping WalMart or KB unload some old stock before Christmas or supporting that local toy store in your town that can barely pay the light bill?
Posted by Justin Cresswell on August 22, 2008 under Consumer Experience | Be the First to Comment
we’re developing a new site using @magento, and we want to use places like Twitter to get to know our customers beyond the transaction.
Posted by Justin Cresswell on under Consumer Experience | Be the First to Comment
you can follow us here, and you can be our fan on facebook as well.
Posted by Justin Cresswell on under Consumer Experience | Be the First to Comment
we’re talking toys, people! what could be more fun than that?
