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Well, I have to admit.  I got into the online toy business at pretty much the wrong time.  To be fair, I had a year – maybe six months of good timing.  But, what followed, was not pretty.  Christmas 2006 was great.  Fabulous even.  My first Toy Fair in NYC in 2007 was exhilarating.  I thought Gile Toys had arrived….

Christmas 2007 ’til now….  Recap:  Traditional Big Box and Online Big Box have DESTROYED the toy category….  For some reason toys have become a worthless commodity.  We have had to reinvent, but that is nothing new for small business.

This Christmas season should be interesting. Toys ‘R Us has announced that they will be opening 80 smaller, temporary stores in malls across the country. While this may seem convenient for the consumer, it will actually mean less choices.

Anyways, we can continue the Toys ‘R Us conversation later….

Today, I am interested in technology. As I have become a bit disenfranchised with the Leap Frog line we have carried for years, I have been searching for THE technology toy of this season. Now that I have found it, I am as surprised as anyone that it has “Disney” in it….

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Pre-order now! Shipping in November!