Is Bakugan now Bakugone?

Posted by jim on October 29, 2008 under Consumer Experience, Toy Trends | Be the First to Comment

Bakugan Battle Brawlers have made pretty much every top toy list for Christmas 2008 including Time To Play’s Most Wanted List, the Toys “R” Us Fabulous Fifteen,  and the Toy Retailers Association Dream Toys for 2008 – just to name a few.  Fortunately, we started carrying them earlier this year and gave the toys some prime real estate on the front cover of our Christmas toy flyer.

The only problem, and this is no small obstacle, is that in typical Hot Christmas Toy fashion there now appears to be a shortage.  Our inventory has dwindled down to practically nothing.  I have been begging my supplier for almost 2 months, but still no stock replenishment.  The excuses have even lost any flavor – now it’s just “who knows with this company” and “still nothing in”.

Bloggers have offered the new term “Bakugone“.  Parents are already lamenting the scarcity.  I did find this update from a CBS affiliate in Miami, CBS4.  Apparantly, Spin Master – the manufacturer responsible for this phenomenon – has “increased production to 300,000 Bakugan a day” (apparantly the word Bakugan is like “deer”) and Spin Master “is air freighting everything to their North American distribution centers as quickly as possible.”

One can only hope.